MOORE COMMUNICATIONS GROUP
Communicate.
Engage.
Advocate.
Who We Are
About Moore Communications Group
Moore Communications Group (MCG) is a San Diego-based public affairs firm that helps clients navigate dynamic and complex political, media, and community landscapes. We craft and execute integrated public relations, outreach, and government affairs strategies that deliver measurable results.
We’re not a siloed lobbying shop or conventional PR agency, we tailor action-oriented teams of experts to help you communicate, engage, and advocate. We are problem solvers, relationship builders, seasoned communicators, and trusted advisors.
We hold deep expertise in the land use, non-profit, infrastructure, energy, tourism, and housing industries. We’re trusted to execute highly successful campaigns throughout the region when favorable public opinion, policy decisions, and community engagement are key to success.
MCG is a proud Certified California Small Business (SB) by the State of California Department of General Services and a LGBT Business Enterprise (LGBTBE) by the California Public Utilities Commission (CPUC).
OUR PARTNERS
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WHAT WE DO
Services and Expertise
Public Affairs
From managing reputations to crafting issue positions and handling rapid response situations, MCG helps clients communicate and engage in the public affairs arena with clarity. The MCG team specializes in message development, stakeholder relationship building, and emergent issue management. MCG ensures that clients’ reputations are protected and their perspectives are properly crafted, shared, and represented.
Government Affairs & Lobbying
Securing government approvals and shaping favorable public policy require an integrated strategy and sustained engagement with elected officials and staff. Backed by established political connections regionwide, MCG helps clients build and manage public-sector relationships, gather and synthesize political due diligence, develop and engage highly effective coalitions, influence policy outcomes, and successfully navigate local government and public agency processes.
Media Relations & PR
Whether it’s developing compelling storytelling, establishing thought leadership, sharing major news and milestones, or disseminating important information, MCG helps clients leverage their voice through the media. With strong media relationships, MCG conducts effective pitching, coordinates reporter briefings, executes press conferences and media events, develops opinion editorials, leads media training programs, and manages crisis communications.
Outreach & Engagement
Successful projects and initiatives are built on trust and authentic connection. MCG helps clients connect with communities, stakeholders, and decision-makers through coalition development, strategic grassroots outreach, and targeted engagement. From community open houses and one-on-one meetings to digital advocacy campaigns and countywide roadshows, MCG helps clients inform, collaborate with, and activate the audiences that matter most.
LEADERSHIP
Kenneth Moore
Founder & Principal
Kenneth Moore is the Founder and Principal of Moore Communications Group, a San Diego–based public affairs firm that helps clients navigate complex political, communications, and community relations opportunities and challenges.
With nearly 15 years of experience, Kenneth has led public affairs, public relations, and government affairs campaigns across the land use, renewable energy, infrastructure, nonprofit, tourism, housing, and water sectors in San Diego County and throughout Southern California. He is trusted by clients to deliver expert advice and implement tailored strategies when favorable public opinion, policy, and engagement are critical to success.
Kenneth is widely respected for building broad-based coalitions, securing successful outcomes with local municipalities and voters, and developing high impact media relations programs. His work has earned 40 awards and recognitions, including two prestigious PRSA Silver Anvil Awards and two “40 Under 40” honors from the San Diego Business Journal and SD Metro Magazine.
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A lifelong San Diegan, Kenneth is proud to support his community by currently serving on the Board of Directors for the Downtown San Diego Partnership Foundation and LEAD San Diego. He is also the former Vice Chair of the Downtown Community Planning Council, Board Chair of I Love a Clean San Diego, and Chair of the Public Policy Committee for the Downtown San Diego Partnership. Kenneth holds a B.A. in Managerial and Organizational Communication with a minor in Public Relations from Point Loma Nazarene University.
OUR EXPERIENCE
Track Record of Success
Over his 15-year career at local public affairs firms, Kenneth has consistently achieved success for some of the region’s most well-respected organizations. His work has earned 40 local and national awards from PR Daily, Public Relations Society of America, American Association of Political Consultants, and the Association of California Water Agencies, among others. Kenneth brings this countywide expertise and track record of success to Moore Communications Group. Some highlights of his work at past firms include:
San Diego Tourism Authority
In 2024, Kenneth designed and led a comprehensive communications campaign for the San Diego Tourism Authority called the Summer of Economic Power. Aiming to increase positive awareness about the local tourism industry and its benefits, the year-long campaign turned a 100+ page economic impact report into a successful storytelling and corporate communications effort. The campaign generated nearly $11 million of earned media value and secured 13 industry awards, including a prestigious PR Daily Award and PRSA Silver Anvil Award.
Interfaith Community Services
In 2024, amid heightened public tensions around homelessness in Escondido, Kenneth directed a comprehensive public affairs campaign for Interfaith Community Services that rebuilt stakeholder trust, strengthened the organization’s reputation, and advanced its mission. The campaign ultimately helped Interfaith Community Services secure two City of Escondido approvals that protected its core services and expanded critical withdrawal management capacity. This effort generated nearly 400 letters of support, was bolstered by more than a dozen positive media stories that reset the public narrative, and enhanced relationships with elected and community leaders. Today, with MCG, Kenneth continues to support Interfaith Community Services advance its strategic goals across all North County San Diego.
SDSU West – Measure G
In 2018, Kenneth served as a lead communications strategist for the successful, high-profile SDSU West (Measure G) campaign in the City of San Diego. The campaign was a high stakes battle against a competing ballot measure to secure the Mission Valley stadium site for a San Diego State University campus expansion. As part of the campaign team, Kenneth developed messaging, served as a campaign spokesperson, secured strategic endorsements, and spearheaded an all-out media relations program to garner support for the ballot measure. Measure G secured one of the broadest, bipartisan coalitions in San Diego history and was successful at the ballot box with 54% of San Diegans voting yes. The campaign earned several prestigious awards, including Ballot Measure of the Year by the American Association of Political Consultants.
NECA Los Angeles & IBEW Local #11
In 2016, Kenneth led a public affairs campaign to launch the Net Zero Plus initiative in Los Angeles for the Los Angeles National Electrical Contractors Association and IBEW Local # 11. The initiative educated stakeholders about how the two organizations were preparing their electrical workforce in advanced energy technologies ahead of new legislative mandates about building energy usage. The campaign included the launch of the Net Zero Plus Electrical Training Institute, a new demonstration and training center and the largest net zero energy retrofit in the country at the time. Kenneth also supported scripting of the national PBS documentary Building Below Zero, which showcased the entire initiative. The campaign generated extensive positive media coverage, strong public official support, and a successful opening ceremony attended by more than 300 people.
San Diego County Water Authority
In 2018, Kenneth played a leading role in developing and executing the award-winning Brought to You by Water campaign for the San Diego County Water Authority. The public affairs campaign integrated media relations, community engagement, and creative design to highlight how safe, reliable water supplies support San Diego’s economy and quality of life. Kenneth helped deliver creative activations, including a countywide tour with an 8-foot-tall, branded beach ball and a custom coffee blend that was featured at 20+ community events. The campaign earned three awards from PRSA San Diego and the Association of California Water Agencies and concluded with 94% of surveyed San Diegans affirming that reliable water is essential to quality of life.